AI is becoming a bigger part of how businesses interact with customers - especially in sales.
One example? AI-powered calling.
But as AI voices become more common on the other end of the line, there’s one big question businesses are asking: is AI calling even legal?
Let’s break it down.
What is AI Calling?
AI calling refers to phone calls made by artificial intelligence instead of a human. There are two main types:
- AI-assisted calls: A human agent speaks, and the AI helps with suggestions, real-time coaching, or automated note-taking.
- AI-generated calls: The entire call is handled completely by AI, from start to finish, with no human involved.
The second type, AI-generated calls, is where legal concerns often come up.
Is AI Calling Illegal?
Not always. But it depends on how it’s used.
Under the FCC’s Telephone Consumer Protection Act (TCPA) ruling in February 2024, AI-generated voice calls that use synthetic or prerecorded voices require prior express consent from the person being called, especially when no human is on the line.
In plain terms:
- If the AI call is outbound and uses AI with no human involved, you must get prior written consent from the recipient.
- If there’s no consent, it’s considered illegal.
Failing to follow this rule can result in major fines, even lawsuits.
Here’s a quick breakdown of the types of calls and the legalities involved.
Do You Have to Tell People It’s AI?
Yes. New rules proposed by the FCC require businesses to disclose up front if the caller is AI. When the call starts, the person should know they're talking to a machine.
In other words, consent alone isn’t enough - you also have to be transparent about who (or what) is making the call.
Don’t Forget Do-Not-Call (DNC) Rules
Even after you get consent, you’re required to
- Scrub your numbers against the National DNC Registry (and any state DNC lists) at least every 31 days.
- If someone joins a DNC list or simply says “stop calling,” you must stop marketing calls within 10 days.
Failing to honor opt-outs can trigger TCPA penalties even when you had prior consent.
What About State and Country Laws?
AI calling laws don’t just stop at the federal level. Depending on where you’re calling, there can be extra rules you need to follow - and they vary a lot.
United States: State Differences Matter
While the FCC’s TCPA is the baseline rule across the US, some states have stricter laws. For example:
- Florida: Has tougher restrictions on automated calls and requires even more explicit consent. Violating Florida’s laws can lead to bigger fines than the federal ones.
- California: Under the California Consumer Privacy Act (CCPA), companies need to be extra careful about consent and data privacy related to calls.
- Texas and New York: Also have their own rules about robocalls and AI calls, sometimes demanding clearer disclosures or opt-out options.
If you’re calling people in multiple states, you have to follow both federal and state laws. This means extra legal checks and sometimes different processes based on the person’s location.
👉 See the FCC’s official guidance here.
Outside the US: Country-by-Country Rules
AI calling laws vary widely around the world. Here are some key examples:
- Canada: The Canadian Radio-television and Telecommunications Commission (CRTC) requires prior consent for any automated calls. Violations can lead to hefty fines.
- United Kingdom: The Information Commissioner’s Office (ICO) regulates automated calls under GDPR and PECR rules. Consent is mandatory, and callers must identify themselves clearly.
- Australia: The Australian Communications and Media Authority (ACMA) enforces the Do Not Call Register and requires express consent for automated calls.
- European Union: GDPR puts strong limits on automated calls, requiring explicit consent and transparency about who’s calling.
If you’re doing international calling with AI, you can’t just follow the US rules. You’ll need to research the laws in every country you’re reaching out to.
Bottom Line on Laws
- Always get clear, written consent before making AI-generated calls.
- Follow all relevant laws - federal, state, and international - based on where your prospects are.
- Say upfront that the caller is AI, especially in states that require you to do so.
- Make sure people can easily opt out of future calls, and remove them if they ask.
- If the call is being recorded, tell the person at the start, especially in states where everyone must agree to be recorded.
Skipping any of these steps can lead to legal issues and hurt your brand’s reputation.
Meet SchedX - The AI Calling Agent For Your Website
SchedX is an AI Calling Agent that lives on your website and talks to your website visitors and leads.
SchedX operates with consented outbound in 2 modes:
1. Your Talking Website
When leads have questions, they need only click ‘Talk now’. SchedX calls your prospects ‘live’ and answers questions about your product.
2. Your AI Inbound SDR
When leads fill a form, SchedX calls them in seconds, answers questions on your product, qualifies them, and routes them to the right rep.
By obtaining explicit permission from your website visitors and leads before initiating a call, SchedX ensures that every AI call is compliant, timely, and welcomed, turning more of your inbound traffic into pipeline.
How SchedX Converts Website Visitors Into Pipeline
1. Answers Questions On Your Product
SchedX is trained on your product, value proposition, pricing, and competitors, and answers questions like your best rep- ‘live’ on your website.
2. Qualifies Your Inbound Leads
Give SchedX your qualification criteria and fields. And watch as SchedX qualifies website visitors, fills qualification fields (think BANT, MEDDIC), and ensures only good-fit leads fill your calendar.
3. Books Meetings With Interested Leads
When website visitors show positive sentiment around your product, SchedX understands, discusses their availability, and books the appropriate calendar slot.
4. Routes Leads to the Right Sales Rep
SchedX understands your sales team hierarchy and lead routing strategy and assigns leads to the perfect sales rep every time.
Use Schedx AI Calling To Generate More Booked Meetings
So, is AI calling illegal?
Not if you:
✅ Get prior written consent
✅ Disclose it’s AI at the start of the call
✅ Inform the caller if the conversation is being recorded (in certain US States)
✅ Offer a simple way to opt out
✅ Comply with federal, state, and international rules
AI calling can work, and work well, as long as it plays by the rules.
SchedX is one such AI Calling Agent that talks to your website visitors.
It answers questions on your product, qualifies them, conducts initial discovery, books a meeting, and routes them to the right sales rep.
To learn more about how SchedX AI Calling can work on your website, book a demo.
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